Virtual try-ons

Posted by Channel 6
October 15, 2012
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No more trying out 20 outfits before buying. There is a new software in town — Trialar — created by Hemanth Satyanarayana, CEO of Imaginate. So how does one try out garments virtually? Lakshmi Ramakrishna meets Hemanth to know more.

Folks often go through the — at times tedious — process of trying on dress after dress and ornament after ornament, before finally picking up one or more. To make life easier for enthusiastic shoppers and for retail outfits ministering to their needs, Hyderabad-based start-up, Imaginate, has a virtual solution: an augmented, reality-based trial table that will help shoppers know, at the click of a mouse, whether the item they have chosen suits them.
Hemanth Satyanarayana says Trialar helps home in on choices. “It is a win-win scenario for both the store and the shopper.” The idea dawned on the youngster after he came up with a similar augmented reality solution for doctors in the US performing surgery on patients suffering from liver ailments.
According to him, Trialar, which is to hit the markets soon, combines a 50-inch flat panel display, and an Intel Core advanced CPU and HD cameras, among other things, to replicate what looks like a dressing table.
The ever-smiling CEO says the model was first tested in 2010 at Wondershop, a boutique on Road No. 4 in Banjara Hills, and was received quite well. “Trialar was also put to use at Kalamandir for two months and the valuable feedback received from customers and store manager Prasad was incorporated into the final version. Currently, Trialar is on display at the Shamshabad international airport,” he says.
Many retail outlets are likely to opt for it as it will greatly check misuse or pilferage of goods. And, in places like Singapore where for reasons of hygiene people are not allowed to try on clothes, Trialar will be a big help, he believes.
Detailing the invention’s features, Hemanth says, “Databases of digitised clothes and jewels are superimposed on the image of the user standing in front of it to help him check out the range on offer. An analytics-based engine will throw up intelligent choices.” Another valuable option is that Imaginate will also provide a web service to enable a shopper to consult a friend or relative with internet access.  For this to happen, he says that the retailers will have to subscribe to the company’s services to have their products scanned.
An alumni of IIT Madras, Hemanth started Imaginate with his classmate Pavan Kosavaraju, in 2010, after his return from the US. Currently the duo are running the company with their own funds. Hemanth will be heading to Chile in August as he has won a grant of $40,000 to start a business venture.
Trialar has made it to the list of Nasscom’s Top 10 products under LaunchPAD. In the US, too, Hemanth  has won many laurels, among which is figuring in the Massachusetts Institute of Technology’s list of top innovators under the age of 35.

Photograph by Sharath Reddy

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