All South Indian actors gathered in Hyderabad on Wednesday at Ballroom, Park Hyatt to kick start the SIIMA event scheduled to be hosted at the Expo Centre Sharja, United Arab Emirates, on 12-13 September. Among those who attended the event included Trisha, Ravi Teja, Shriya Saran, Charmi, Allari Naresh, Nani, Baba Saigal and Varun Tej. The awards were started to honour talented personalities from all the south Indian film industries – Tamil, Telugu, Kannada and Malayalam. Actors Arya, Shriya, Sonu Sood and Rana Daggubati will be hosting the event. Among those who will be performing at the event include Hansika Motwani, Shruti Haasan, Richa Gangopadhyay, Lakshmi Menon, Usha Uthup, Pranitha, Reema Kallingal and Andrea.