Overcome the fear of the Big C

Posted by Lakshmi Ramakrishna
October 3, 2013
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Landmark successfully hosted a reading session of the book ‘Maximo and the Big C by Viji Venkatesh, well known cancer advocate who heads The Max Foundation in India. The reading session that took place on 2nd October 2013 at Landmark store, KMC Mall, Somajiguda, Hyderabad was an informative and an interactive session for the young children present in the audience.

Viji Venkatesh read the book out to the children in an animated manner which was thoroughly enjoyed by the kids. The story carried an important message on the struggle against cancer for children who agreed unanimously with the message. Copies of the books were distributed to all children who attend at no cost at all!!!
Maximo and the Big C is a story of hope and courage that illustrates a child’s inner power to overcome the fear of a cancer diagnosis and provides an uplifting tool to engage children in expressing their feelings.  This book is the symbol and tool of the 2013 Maximize Life Global Cancer Awareness Campaign, organized by The MAX Foundation in partnership with local Cancer Organisations. This campaign, aims at reaching 15,000 children in 30 countries, each one receiving their individual copy of the book. In India, The Max Foundation is partnering with The Friends of Max, a patient support group consisting mainly of people and families impacted directly/indirectly by a diagnosis of Cancer. The Maximo and The Big C is the product of love by a group of individuals who have dedicated themselves to serving our global community.
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