A fresh outlook in fashion

Posted by Sneha Kadiri
April 7, 2014

Label Ritu Kumar has launched their Spring Summer 2014 Collection with a complete range designed by noted French designer Samy Chalon. The collection encompasses garments that blend French fashion sensibilities with classic Label Ritu Kumar design and aesthetics.

With a variety of dresses, tops, tunics in summery hues such as turquoise, navy blue, off white, yellow, rust and the intricate use of lace, nets and embellishments, the collection has drawn inspiration from Indian prints and techniques.

Talking about the collection Samy says, “I have always been very attracted by new experiences like designing bathing suits and beachwear for ERES, fur collections for REVILLON or exploring different markets like COMPTOIRS DES COTONNIERS. Working for an Indian brand is a new and exciting challenge. India inspires many rich and strong images and I have tried to use all the enchanting tradition and “savior faire” of Indian culture to create modern clothes for today’s women.”

“We are extremely happy with this association with Samy and we see ‘Label’ evolving as a fashion brand for young urban India by bringing together international fashion and Indian aesthetics. We hope to reach out to the discerning urban Indian women customer with this new line.” says Amrish Kumar, Creative Director, Ritu Kumar.

Samy Chalon is a graduate of Paris Institut of Political Sciences and holds a Masters degree in Law. Samy started as a junior designer for YVES SAINT LAURENT and CHLOE and then freelanced for brands such as KENZO and CELINE before launching his own label in 1999. He opened his boutique in the ‘Marais’ district of Paris in 2005 and has a devoted clientele in the city. His collections are known for beautiful hand-knit separates in natural fibers like mohair, cashmere and cotton, simple tops and piece-dyed silk separates and dresses in rich colors.

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