In its first ever collaboration with an international production house, GlaxoSmithKline Consumer Healthcare’s Chocolate Horlicks and Fox Star Studios have tied-up for an in-film integration in the upcoming movie ‘Hawaa Hawaai’ directed by Amol Gupte. As part of the association, Horlicks has also announced the launch of ‘Dream for the Stars’, a contest which gives consumers a chance to star in the next Fox Studios film.
As a brand which believes in helping children chase their dreams, Choco Horlicks kick-started ‘Dream for the Stars’earlier this month. Children can register on the brand page www.horlicks.in/flavors and upload a 2-minute video of their talent and stand a chance to win a number of prizes which include a once-in-a-lifetime-opportunity to be a part of Fox Star Studio’s next project. As part of the engagement, Choco Horlicks will also send fun, branded versions of their entries back to every participant. The contest is on till May 30, 2014.
Hawaa Hawaai features National Award winning child actor Partho Gupte as Arjun, a dreamer who follows his dream of becoming a skating champion and ChocoHorlicks gives him the necessary mental and physical strength to work towards his goal. The movie releases on the 9th of May.
Talking about the association, Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare says “We are excited about our first ever collaboration with an international production house- Fox Star Studios. Our association with this film is a perfect fit. The theme of the movie blends perfectly with the essence of brand Horlicks which has been helping kids go that extra mile to achieve their dreams.”
Amol Gupte, Director, Hawaa Hawaai said “I have always believed that if you work hard and have the conviction to chase your dreams, then no dream is impossible. I have tried my best to present this belief in the form of Hawaa Hawaai and I am happy that a brand like Horlicks, which we have grown up with, is partnering us.”