Book launch of ‘Ajaya’

Posted by Shreya Baldwa
December 30, 2013
Book Launch of Ajaya

Very few times has somebody tried to look at the past from a defeater’s perspective. Taking a step in this direction is Anand Neelakantan’s book ‘Ajaya.’ ‘Ajaya’ in Sanskrit means the un-conquerable, which is true of the Kaurava clan, which did not surrender and had to be decimated to the last person standing.

Legendary actor Nagarjuna congratulated Anand Neelakantan for attempting to look at history and culture from the lens of the defeated and tell us their side of the story. He then read a few of his favorite excerpts from the book. Welfare activist and actor Amala spoke about the need to look at our mythologies from the side of the vanquished and the importance of having a holistic view of the past to understand and appreciate it better.

The book “Ajaya” written by bestselling author of ‘Asura’, Anand Neelakantan, and published by Leadstart Publishing, was launched in the presence of distinguished personalities like actor & producer Nagarjuna and actor & welfare activist Amala at the Landmark, Somajiguda, KMC Retail Mall, Begumpet.

‘Ajaya’ has been launched at various other cities, and was recently touted as no.1 bestseller by Crosswords. Commenting on the opportunity to publish this extraordinary book, by an extraordinary author Swarup Nanda, CEO, Leadstart Publishing said, “We are delighted to be publishing Anand’s ‘Ajaya’. For the first time, we are launching this book in 10 different languages pan-India for maximum reach. This will happen post 90 days of the launch of the English version. I am personally most intrigued by the book as it gives a whole new perspective to the Mahabharata – the story we have all heard growing up. Ajaya is like reading something familiar yet entirely new; it opens the mind to possibilities we have never considered”.

When, asked Anand Neelakantan what prompted him to write Ajaya, he explained to a fascinated audience how a visit to a temple in a Kerala village, where the local deity was Duryodhan, prompted him to delve deep into the narrative of the defeated Crown Prince of Hastinapura, and the Kaurava clan. “Ajaya, explores the Kaurava’s side of the story. It is yet another attempt from me to understand that what is unsaid in our epics,” said Neelakantan.

Ajaya with a different and unique perspective is all set to enthrall book lovers.

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