3 Day Photo Expo

Posted by Ajuli Tulsyan
April 7, 2014
People looking at designer albums at a stall

The three day Photo, Video and Broadcast expo which kicked off a few days back at JRC Convention Center at Filmnagar, registered a record number of 35,000 plus foot fall. Lot of photographers and enthusiast turned up at the expo making the most of it and thoroughly enjoying it as well.

What was started small thirteen years ago, the expo has become now national. Even attracted exhibitors from all over India and abroad from Italy, Germany and UK. Visitors have also come from far off places like Himachal Pradesh, Lucknow, Orissa, Kolkata, Rajasthan, Maharashtra and other places.
People on the last day of the Photo Expo & Broadcast Film Expo 2014 showed a lot of enthusiasm towards Photo Books and Wedding Magazines besides the range of designer albums. Photo Books, sleek albums, waterproof albums, light weight albums, wedding magazines are the current trends in the industry say industry experts.

Andhra Pradesh is a vibrant market, people here don’t compromise on quality and are willing to spend on the albums, said a representative at a stall of Apex Pro Albums, which offers slim, double sided, waterproof photo albums and magazines. Wedding magazines are their speciality, a 25 sheets magazine in 12X17 size is being offered just for Rs.900/- only by Apex Pro Albums. The paper comes in a variety of forms such as Glossy, Matt, tearable, Non-tearable, Pearl glossy, Heavy glossy, silk touch, metallic, etc. Apex Pro Albums claims to introduce them for the first time in AP and depending on the quality of the paper chosen it costs anywhere between Rs.900/- to Rs.1200/- for 25 sheets. We are doing 100 such albums per month, the representative at the stall said.

Also during the day various free seminars viz., Seminar on Wedding Photography by Arvind Chenji; Seminar on High Speed Lighting by Shyam; Free Seminar on Canon Menu & Wedding Photography tips by Canon Expert and a Seminar on Energy Management were held for the benefit of Photographers and Videographers. Speaking on the sidelines of the seminars, Viren Satra, CMD – Monarch Innovative Technologies, a Mumbai-based IT solutions provider serving the Broadcast, Video & Imaging industry said that in India alone there is a requirement of 60000 quality photo and video editors for HD quality video editing. We have trained 300 people in Hyderabad on the subject.

Consumer video camera market is diminishing, Professional video camera market flourishing: informed Viren Satra, CMD – Monarch Innovative Technologies, a Mumbai-based IT solutions provider serving the Broadcast, Video & Imaging industry. With social media all around, Youtube and social videos are aiding the development of video market in India. Youtube created more awareness for value of the video. Video remains in the mind forever, added Viren Satra addressing a seminar ‘Video Industry.
Speaking about videography in India he said that the consumer is not tech savvy. India is always lagging behind and late in adopting latest technology. The young know a little of technology now, he said. The biggest challenge in India is that the videographer is not educated but is moving to HD video (High-definition video). He is not aware of what is HD! HD revolution is yet to take off in this country. But already people are buying HD cameras. Some are buying to show who he is; others are buying what they see on TV. Some more are buying what their neighbours are buying. That is not the way it should be.
Stating further he added that India has about 5 lakh videographers who are engaged in wedding market. This doesn’t include professional, educational, cable & broadcast industry. 60% of these videographers are amateur. They need to be trained through workshops.
More and more women are getting into photography now. A.P has 30,000 women photographers. They are plunging into photography to help their spouses are some are venturing on their own. Photography and Videography is also best suited for women informed Hussain, one of the organizers.

Among many innovations that were unveiled at the Photo Expo includes innovative application of Touch Technology introduced by touchcloud.com, a Hyderabad based couple Manasa and Sandeep. They have developed Touch Screen Kiosk and Table top ideally suited for Jewellers, Retail Industry, Media and Film Industry, Hospitals and Restaurants.

The three-day was organised by city-based Villart Expositions. The event is being participated by over 100 exhibitors from across India including brands such as Sony, Apple, Canon, Panasonic, Photoquip, Monarch, Epson and others. The expo also received firm bookings much beyond the expectations of the exhibitors, informed Ramana, the organiser.

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